Mobile apps are now crucial to any company’s digital strategy and are no longer just a nice-to-have tool for enterprises. A poll in 2021 revealed that nearly 50% of participants used their phones on a daily average of five to six hours. And as time passes, that number just rises.
Have you ever considered how your business can benefit from the mobile activity? A smart place to start is by having a mobile-friendly website. What about creating your own app, though? Although creating an app may seem like a lot of work, there are several advantages for your small business.
Here are the best reasons why creating an app can increase your bottom line if you’re interested in doing so but aren’t sure if it’s worthwhile for your small business.
Offer Customers Value
When your customers are ready to buy, you want to be the first thing on their minds. If you are unable to, someone else will. Therefore, approach them and give them what they desire.
Your small business can give value directly to your clients where they spend the most time by developing an app, which is one of the largest advantages. Users can instantly obtain information through mobile-first and location-based mobile experiences, enabling them to make informed decisions.
Your clients desire to have everything at their fingertips. Why do you believe some enterprises in the finance sector, such as mobile stock trading applications and personal banking apps, have experienced exponential growth over the last five years? People desire instantaneous access to the balance of their stock or savings accounts.
New approach to engaging your audience
As a small business owner, you understand how crucial it is to interact with customers and develop connections with them. Consumers like to communicate with brands on their terms; according to Forrester Research, therefore, they want to be able to use your app whenever they want, on whichever device they prefer, and in whatever method works best for them.
Including app development in your SaaS strategy might be essential for client relations and conversions, even if your SaaS website is adaptable. Your service will be more useful to users if you develop a mobile app. It’s no secret that people are increasingly using their phones, so it only makes sense for you to take advantage of this development.
Create a new source of income
You probably always hunt for new ways to increase your income. And what’s this? Making apps is one straightforward technique to achieve this exact objective.
A sizable source of income is through mobile apps. Global app sales were $582 billion in 2020. Its projected growth to $935 billion by 2023 demonstrates how lucrative this market may be when using the correct app monetization techniques.
It’s not always necessary to develop an app that facilitates sales. You might design an app that promotes efficiency, streamlines workflow, and improves your daily tasks. In fact, 53% of workers in a recent poll say that mobile apps help boost productivity and corporate operations.
Let’s look at an illustration. During a patient’s initial visit to a doctor’s office, information is routinely gathered from them.
On your first day, the receptionist provides you a clipboard, a pen, and a few documents to fill out as soon as you enter the waiting area. This is already a pain in your neck for you. The receptionist, who must manually input all of this data into the computer, has it even worse. Additionally, manual data entry is exceedingly error-prone.
Enhance your customer service
For your small business to be successful, you must provide excellent customer service. Just consider how frustrating it is to contact an airline about a canceled flight. Oddly enough, waiting on hold for a representative will take hours. Wouldn’t it be so much simpler if you could talk to a representative through an app? You want clients to love working with your company and return frequently.
Faster and Cheaper
Today, the price of developing an app has dropped significantly to the point that small businesses can afford it. Most businesses will be able to locate skilled app developers who can create an excellent custom mobile app for a fair price.
You’ll have to go through the design phase while creating a new app for your small business, including choosing a new logo, colors, user experience, etc. To ensure you save on design costs while developing, there are a tonne of logo design solutions for different budgets available on the market.
Additionally, during the past ten years, the amount of time needed to design an app has fallen dramatically. Many businesses assert that they can complete the development of your custom mobile application in three months. That implies that you don’t have to wait years for your company to enjoy all the advantages of having a unique mobile application.
Software created specifically for your company
Using app development, you may make your original business concepts a reality. The benefit of building an app from scratch is that it can be tailored to your company. You can select a mobile-friendly design that complements your brand or test out various features to determine which ones perform best for your company.
The availability of options makes it simple to create an app that meets your requirements. Many platforms and operating systems are available, including native and web apps for Android and iOS devices. You are no longer required to stress about software compatibility or waste time on programs that fall short of your expectations.