Best URL Shortener (Updated List 2025)

Long, cluttered URLs can ruin a marketing campaign, hurt SEO visibility, and make links harder to share. That’s why smart creators, marketers, and businesses use URL shorteners not just to make links neat, but to track performance, boost brand visibility, and protect campaign data.

As of 2025, URL shorteners have evolved into powerful analytics and branding platforms. From customizable short links to advanced dashboards that measure engagement in real time, these tools do much more than just shorten URLs.

Below, we’ve rounded up the best URL shorteners in 2025, with insights on their pricing, analytics features, and who each one is best for.

1. Bitly – Best Overall URL Shortener for Businesses

Why it stands out:
Bitly remains the industry leader in 2025 for one reason it’s more than a shortener; it’s a complete link management and analytics platform.

Bitly offers custom branded domains, detailed performance reports, and integrations with CRMs and social platforms like HubSpot and Hootsuite. The platform now supports AI-driven link optimization, which automatically identifies top-performing links based on user engagement.

Best for: Businesses, marketing teams, and enterprise users.
Pricing: Free plan available; Premium plans start at $8/month (billed annually).

2. TinyURL – Best for Simplicity and Affordability

TinyURL has been around since 2002, but its 2025 redesign makes it ideal for personal and small business users. You can create short links without signing up, but registering gives you access to link history, custom aliases, and basic analytics.

It’s a great choice for quick, no-fuss link creation and sharing.

Best for: Bloggers, small businesses, and non-technical users.
Pricing: Free plan available; Pro plan starts at $9.99/month.

3. T2M – Best for Detailed Analytics

T2M provides comprehensive campaign tracking, showing data on devices, geolocations, and traffic sources. In 2025, it added new features like UTM parameter tracking and bulk link generation, which is perfect for teams managing hundreds of links.

Best for: Marketing agencies and analytics-heavy campaigns.
Pricing: Starts at $9/month; includes unlimited redirects and lifetime data retention.

4. BL.INK – Best Enterprise-Level Shortener

BL.INK focuses on secure, enterprise-grade link management. It provides team-based permissions, data compliance controls, and custom workflows for corporate environments.

As of 2025, BL.INK integrates with Salesforce, Zapier, and Adobe Analytics, allowing teams to centralize performance insights.

Best for: Enterprises and large organizations.
Pricing: Plans from $48/month with a 21-day free trial.

5. Ow.ly – Best for Social Media Marketers

Now fully integrated into Hootsuite, Ow.ly allows you to shorten links, track click performance, and measure social ROI directly from your dashboard.

New in 2025: AI-powered content tagging helps you identify which types of posts drive the most clicks.

Best for: Social media managers using Hootsuite.
Pricing: Included with all Hootsuite plans (starting at $99/month).

6. Short.io – Best for Branded Links and QR Codes

Short.io is one of the best white-label URL shorteners for businesses that want to keep their brand front and center. You can create custom-branded short links, track clicks in real time, and even generate QR codes for offline campaigns.

Best for: Startups, eCommerce stores, and brand marketers.
Pricing: Free plan available; paid plans from $19/month.

7. Cutt.ly – Best Free All-in-One Solution

Cutt.ly combines a URL shortener, link tracker, and QR code generator in one free platform. The 2025 update includes click heatmaps, allowing marketers to visualize user engagement geographically.

Best for: Freelancers and small digital teams who want free analytics.
Pricing: Free; Pro plan starts at $25/month.

8. Sniply – Best for Conversion-Focused Marketers

Sniply is unique because it lets you add custom calls-to-action (CTAs) to every link you share. Imagine linking to an article but having your brand’s popup appear at the bottom.

This makes Sniply perfect for affiliate marketers and lead generation campaigns.

Best for: Growth marketers, affiliate sellers, and coaches.
Pricing: Free trial available; paid plans start at $29/month.

9. Rebrandly – Best for Building Brand Trust

Rebrandly takes link branding to the next level. It allows full custom domain integration, team collaboration, and deep analytics, all while maintaining your brand’s identity.

New in 2025: AI-powered audience targeting lets you customize link redirects based on location or device type.

Best for: Businesses focused on brand consistency and customer trust.
Pricing: Free plan available; paid plans start at $12/month.

Bitly vs TinyURL (2025 Comparison)

Verdict: Bitly wins for business scalability, while TinyURL is the best choice for simplicity and low cost.

How to Shorten a URL (Step-by-Step)

1. Copy the long URL you want to shorten.

2. Choose a URL shortener (e.g., Bitly or Rebrandly).

3. Paste your link into the shortener’s field and click “Shorten.”

4. Copy your new, shortened link for sharing or embedding.

5. (Optional) Log into your account to view analytics and manage performance.

Expert Tip:

For best results, use branded short links in your marketing campaigns they can increase click-through rates by up to 39%, according to 2024 link tracking studies.

Also, track metrics like CTR, referral source, and device type to optimize campaigns continuously.

Final Thoughts

In 2025, URL shorteners are not just for making links shorter they’re tools for smarter marketing, stronger branding, and actionable analytics. Whether you’re a solopreneur or a large enterprise, the right platform can help you turn every click into measurable growth.