Now Instagram is a place where people can share their creativity or the best moments of their lives with friends and fans. Of course, such a platform cannot be bypassed by companies that want to find as many new customers as possible.
Today we will tell you about how you can increase your audience if you don’t just want to buy Instagram followers. This method works well when you still have a few people who trust you, but in addition to this, you need to know a few more tricks.
Add a link to your website
The only place you can share a link is in your bio. Please note that most accounts tend to use this link to drive traffic to their website. Some companies link their profile to individual campaign pages and content, and many brands regularly update their link.
This method will be especially useful to you if you sometimes buy real Instagram followers. So new people will come to you and they will immediately see a link to your website.
Post relevant content
Is there a vacation or an unusual event on the agenda? Join the discussion by creating content related to the topic. This is a great opportunity to once again broadcast the values of the brand to the audience without huge labor costs for generating an idea.
An additional benefit is a viral effect. Thousands of people and information resources will share the bright news with friends and give a huge viral reach to the audience. However, remember that, firstly, the content should be relevant exactly on the day the newsbreak appears, and, secondly, you should not thoughtlessly touch on all areas. The topics discussed should be related to the principles and values of your brand, otherwise, participation in such a campaign may not benefit, but harm the brand image.
Determine the purpose of your presence on Instagram
Here is a list of common marketing goals that an organization can achieve:
- demonstration of offered products;
- building a community of supporters;
- demonstration of organizational culture and values;
- advertising products;
- increase brand loyalty;
- distribution of company news.
Use image captions
Captions are a chance to expand your content and a lot of brands are taking advantage of it. Some people use the signature space as a blog, some come up with an extraordinary headline, and some stimulate responses by asking questions under photos.
The possibilities are not limited. Follow the main rule: the content must correspond to the brand philosophy. Also, note that Instagram’s text size is limited to 2200 characters, and after three lines of text, the caption is truncated with an ellipsis.
Demonstrate brand values
Instagram is great for posting content that pulls back the curtain and shows off the face of your company. Your subscribers will be able to plunge into the life of your business and feel like a part of the brand.
Show your followers what’s behind the scenes. Use any format for this: photos, videos, quotes. Proper use of quotes along with other images is a great way to reinforce the concept of development and brand values.