Do you want your Instagram account to have a larger number of active followers? You’re in luck if so! We’ll go over some advice for increasing follower engagement in this piece. To find out more, continue reading.
Instagram is a flexible social platform that can be used by marketers, project creators, and casual users alike. However, Instagram never grants users more than a thousand followers on a weekly basis. For months or even years, many accounts remain anonymous and without followers!
Growing your Instagram account is still viewed by many as a non-professional hobby that yields few tangible benefits. But that doesn’t negate empirical evidence: Instagram is still the best place to locate active followers. This is how a skillful Instagram user creates a page with thousands of loyal followers every day out of a blank account!
How To Increase Instagram Engagement
1: Understand Audience
Before doing anything else, the first thing you should do is figure out what your audience wants. You must have a thorough understanding of your audience. You need to know what kinds of content people enjoy engaging with or watching.
Determine who would be most interested in your material and when they are most engaged on the platform. To gain insight into your audience’s thoughts, you can use Instagram’s audience insights tool or conduct a brief survey among your followers.
2: Target Niches
It’s normal that you won’t find a group of perfect fans that are just interested in your material. Recall that even among those who share an interest, there are still a variety of other quirks, such as likes and dislikes, attitudes, religions, and beliefs.
Therefore, even similar interests do not ensure that both of those followers will be around. Despite the fact that subscribers will eventually filter themselves, you still need as many as you can. And this is the general strategy for increasing your Instagram following.
Humanity may now divide itself into niches thanks to the Internet, and you must conduct research on these groups in addition to your target audience. Providing niches with something unique is the key to successfully targeting them.
3: Hashtags
Instagram users frequently ignore the separate science of hashtag work. In actuality, hashtags help your account by attracting new followers and displaying your content to Instagram users who are searching.
Use hashtags to attract more focused followers once you have a better understanding of the audience and niches. To rank in the top nine results of pertinent hashtag searches, it entails utilising comparable tags with little competition.
A limit of 20 hashtags will make your material noticeable without being overly crowded, so don’t go overboard. Nevertheless, those hashtags need to be useful and educational. To determine which hashtags are popular and relevant for your target niche, you can conduct independent research or use additional tools.
4: Instagram Stories
Due to the popularity of Instagram Stories, a lot of users no longer remember to create permanent updates on their accounts. That’s a mistake since, if the content is interesting enough, persistent posts might still attract additional potential followers.
Instagram Stories allows you to publish news, showcase your products, and interact with followers by running quick contests or giveaways. You may add multiple photos in the story instead of trying to fit everything into one. The viewers will find it visually overwhelming and uninteresting. Moreover, Instagram Stories lets you provide behind-the-scenes content, which draws the audience in and helps your project become more relatable!
5: Use different Content Formats
Instagram began as a straightforward photo-sharing platform but has subsequently undergone significant changes. You now have highlights, advertisements, carousel posts, videos, and stories. There may be even more alternatives by the time you read this.
Producing the same content every day is no longer rational. Remember that the robots want to see you utilise the entire app, so your posts will seem worn out!
One important statistic that may persuade you. Compared to image or carousel posts, video posts have substantially greater engagement rates. Even though you can’t consistently publish films on Instagram, it helps to include videos to keep your content engaging occasionally.
6: Ask questions
Individuals enjoy hearing that you respect their ideas and perspectives. You know what’s the best way to develop an engaged community? Get involved! Find out how your followers are finding the day. Get their feedback after snapping a picture of the project you’re working on. Tell your followers about the summer vacation you’re planning and find out if they have any plans of their own. Anything to start a conversation. Go ahead, buddy! Even though it might feel a little strange at first, just do it! The number of responses you receive will surprise you.
Ask your followers whether they have been there before and what advice they have for you if you are travelling. This is a win-win situation for you because you get to learn about interesting places to visit and your Instagram friends may interact with you.
7: Collab with Influencers
Although it may appear to be a passing novelty, influencer marketing is still a vital component of Instagram advertising. Finding the ideal influencer for collaboration also entails reaching a pre-existing audience that may develop into active followers for your account.
Always go over what an influencer can give and their terms while working with them. It’s critical that both parties uphold standards when promoting one another, as an incident or poor-quality promotion from the influencer could damage your account’s reputation among their followers.
8: Plan your Instagram posts during peak times
This advice is timeless yet still useful. You may obtain results for Instagram, Twitter, Facebook, Linkedin, and pretty much every other social network worth using by searching for “the best time to post on.”
Advice on the ideal times to post on various networks may also be found here. Why not take use of the fact that others have gone to the bother of determining these optimal hours, which are based on a variety of studies?
The main distinction with Instagram is that, up until recently, scheduling those posts was not possible. Thus, you essentially had to be ready to press “send” whenever needed in order to release content at the ideal time.
9: Make Unique Visuals
Instagram is mostly about lovely things that we can understand through their visual aesthetics. Therefore, a big component of Instagram marketing is visual content.
While having fantastic professional images in every post is great if you can afford it, it is not a need for every post. Make-your-own graphics, original photos or videos, or even screenshots from your blog or website can all be considered unique visuals. So, to stand out in a feed full of visually identical content, develop your style and keep coming up with fresh images for each post!
10: Use polls in your Stories
Surveys and competitions are comparable in that they directly encourage your followers to take action. And that naturally results in more involvement. However, making polls is even simpler than creating contests. There’s no need to declare winners, present awards, or even have a compelling purpose to conduct a poll.
Furthermore, followers who participate in a poll have a stake in the result. To view the outcome, they wish to focus more on your account. Additionally, this can encourage people to watch your Stories through to the end more frequently.
11: Answer to all comments
Finally, but just as importantly, remember to reply to every comment you get. You should expect comments on your images if you follow the above instructions. It conveys to them that you have no interest in creating a community if you ignore their remarks or simply answer to a few of them sometimes.
To establish a relationship with your followers and to let them know how much you appreciate their feedback, make sure to reply to every comment. More engagement and a better bond will result from this.
12: Post Frequently
Finally, but just as importantly, post, post, post. Success on Instagram requires constant work. Your average interaction rate on Instagram can be affected by how often you post, as Instagram’s algorithm rewards users that are active. We’re not requiring you to publish more than once a day. For your brand, that might not be as important as it is for some other Instagram profiles. You must maintain a regular posting schedule to ensure that both Instagram and your followers don’t lose track of you.
As we indicated at the outset, analyse your data to determine the optimal posting timings. Nonetheless, in order for the majority of accounts to continue appearing in the feeds of your followers, it’s critical to publish at least once every day.
13: Go Live
The most effective technique to establish a deeper connection with your audience on Instagram is to go live. In essence, it lets you communicate with your audience in real time to learn about their needs and problems.
Because Instagram Live is so popular, more than 100 million people use it daily, at least once. Additionally, almost 1 in 5 Instagram users routinely view live feeds on the platform.
14: Giveaway
One certain strategy to increase interaction on your Instagram photos is by organising thoughtful giveaways. When used properly, it has the power to increase your Instagram engagement over night exponentially! Who doesn’t enjoy receiving free things? All of them do! You may ask your audience to enter the prize by like the post, leaving a comment, and encouraging them to tell their friends about it.
By doing this, you can win devoted followers who will stick by you no matter what, and your audience will be more than happy to interact with your postings. However, while organising a giveaway, make sure to provide quality or intriguing products that your audience would find useful. You’ll probably get more involvement if you give a bigger, better present.
