The financial story of Post Malone is as unique and genre-bending as his music. Born Austin Richard Post, he transformed from a SoundCloud sensation to a global superstar with a distinct blend of hip-hop, pop, rock, and country influences. His signature face tattoos and laid-back persona belie a shrewd business mind that has built an impressive financial empire.
As of 2024, Post Malone’s net worth is estimated to be $50 million. This wealth isn’t just a result of his chart-topping music; it’s fueled by his aggressive touring schedule, massive streaming power, and strategic investments in his own successful ventures, making him one of the highest-earning performers of his generation.
Quick Facts Box: Post Malone
Detail |
Estimated Figure/Information |
Estimated Net Worth (2024) |
$50 Million |
**Primary Income Sources |
Live Concert Revenue (Tours), Music Royalties/Streaming, Maison No. 9 Rosé, Brand Endorsements |
Estimated Concert Fee |
$1.5 Million – $2 Million per show (post-2023 peak) |
**Highest Reported Yearly Earnings |
~$60 Million (June 2019 – June 2020) |
Key Business Venture |
Maison No. 9 French Rosé (sold 50,000 units in 48 hours at launch) |
**Major Assets |
Luxury House/Mansion in Utah, Extensive Car Collection, Intellectual Property |
The Rise of a Superstar: Early Life and Career Beginnings
Austin Richard Post’s early life in Syracuse, New York, and later in Grapevine, Texas, involved a deep immersion in various music genres. His career beginnings were defined by tenacity, learning guitar from Guitar Hero and producing his own beats.
His breakthrough moment came in 2015 with the release of the single “White Iverson” on SoundCloud. Its instant virality, hitting over a million plays quickly, led to a major label deal with Republic Records, instantly converting his artistic promise into financial reality. Following this, his debut album, Stoney, and subsequent albums like Beerbongs & Bentleys and Hollywood’s Bleeding, shattered streaming records, establishing him as a financial powerhouse in the digital age. This success laid the foundation for his massive yearly earnings.
Key Income Sources: Touring is King
While his music is the brand, Post Malone’s cash flow is dominated by high-margin live performances and strategic diversification.
1. Concert Touring and Posty Fest
Live performance is the single largest generator of his wealth. Unlike most artists, his concert revenue puts him among the highest-paid performers globally.
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Show Fees: His fees have skyrocketed from an estimated $500,000 to nearly $1.5 million – $2 million per concert appearance.
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Tour Revenue: His tours, like the Twelve Carat Tour and the F-1 Trillion Tour, consistently gross tens of millions of dollars, with one recent tour bringing in $63 million in North America alone, securing massive yearly earnings.
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Posty Fest: Hosting his own music festival, Posty Fest, generates additional ticket, sponsorship, and merchandise revenue.
2. Music Streaming, Sales, and Royalties
With diamond-certified hits like “Sunflower,” Post Malone is a streaming titan. His music is frequently among the most-streamed tracks and albums worldwide.
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Monthly Earnings: His massive global stream counts ensure substantial and reliable monthly earnings from all major platforms (Spotify, Apple Music, etc.), adding to his passive income sources.
3. Business Ventures and Brand Endorsements
Post Malone has successfully leveraged his unique lifestyle and mass appeal into profitable, equity-based ventures and brand endorsements.
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Maison No. 9: His most significant investment is his French rosé wine brand, Maison No. 9. The launch sold 50,000 bottles in 48 hours, proving his star power translates directly into commerce.
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Shaboink: He launched the cannabis company Shaboink, securing his stake in the growing legal cannabis industry.
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Brand Deals: His accessible persona makes him attractive to diverse brands, resulting in lucrative deals with companies like Bud Light, Crocs (whose collaborations instantly sell out), HyperX Gaming, True Religion, and Doritos.
Career Timeline Table and Achievements
Assets, Investments, and Lifestyle
Post Malone’s lifestyle is famously characterized by his authentic interest in guns, music history, and gaming, often spending freely on unique collectibles and vehicles.
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Real Estate (House/Mansion)
He owns a massive, secluded 12,700-square-foot house/mansion in the mountains of Utah. Choosing a remote location away from the Hollywood scene allows him privacy and reflects his down-to-earth persona, while still serving as a high-value asset.
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Car Collection
He boasts an eclectic and expensive car collection, showcasing both his passion for speed and luxury. The collection includes:
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Bugatti Chiron (among his highest-value cars)
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Lamborghini Aventador SV Roadster
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Ford GT
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Rolls-Royce Phantom (among his luxury vehicles)
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Financial Approach
While his appearance might suggest recklessness, Post Malone has been open about his focus on investments in tangible assets like real estate and collectibles, demonstrating a pragmatic approach to preserving his wealth. His high-profile achievements are paired with a conscious effort to avoid major financial controversies.
FAQs
Q: What is Post Malone’s largest source of yearly earnings?
A: Post Malone’s largest source of yearly earnings is his concert touring and live performances. His high fee, ranging from $1.5 million to $2 million per show, and the sheer number of sold-out shows (as evidenced by multi-million dollar tour revenues) consistently generate more revenue than streaming or album sales alone.
Q: What is Post Malone’s wine brand called?
A: Post Malone’s successful wine brand is called Maison No. 9, a French rosé. The brand’s rapid sell-out upon launch demonstrated his significant influence and successful foray into non-music business investments.
Q: Where does Post Malone live?
A: Post Malone lives in a large, custom-built house/mansion in the secluded Utah mountains. He chose this location to maintain privacy and enjoy a more relaxed lifestyle away from the celebrity hubs of Los Angeles or New York.
Official Social Links Table
Platform |
Official Handle/Link |
Instagram |
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X (Twitter) |
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Facebook |
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YouTube |
Conclusion: The Wealthy Weirdo
Post Malone’s net worth of $50 million is built on a foundation of massive musical success, but it is sustained by his mastery of the modern entertainment economy. He successfully monetized his distinctive persona through continuous, high-grossing tours and strategic brand endorsements. By diversifying his income sources into shrewd investments like Maison No. 9, Post Malone has secured his position not just as a music phenomenon, but as a financially savvy entrepreneur whose wealth, much like his genre-blending music, is built to last.
To see more about Post Malone’s assets and luxury lifestyle, check out this video: Post Malone’s Lifestyle 2022 | Net Worth, Fortune, Car Collection, Mansion…. This video gives a visual tour of his cars, jewelry, and house from a couple of years ago.
